Industry
Merchandising
Turn every store visit into real-time business intelligence.
How does Antelope 7 Merchandising App help improve field merchandising operations?
Field merchandising teams need to monitor product availability, shelf displays, pricing, promotions, POSM, competitor activities, and store-level execution across multiple outlets every day. However, many teams still rely on paper forms, spreadsheets, photos, and manual reporting, making it difficult for supervisors and management to track field performance in real time.
Antelope 7 Merchandising App is an integrated mobile platform designed for field merchandising teams. It connects merchandisers, supervisors, and management in one system, enabling GPS-verified store visits, structured data capture, real-time reports, KPI dashboards, and better business visibility from the field.
Business Challenges
Manual Field Operations
Store visit records, photos, pricing updates, stock checks, and promotion reports are often collected manually. This increases administrative workload and may lead to missing, delayed, or inconsistent information.
Limited Visibility on Store Visits
Supervisors may not be able to confirm whether merchandisers have visited the right stores, completed assigned tasks, or submitted reports on time. This creates difficulties in managing call plan execution and team performance.
Time-Consuming Report Consolidation
Field data is often scattered across different channels, requiring supervisors to spend extra time consolidating reports before management can review KPIs and trends.
Inconsistent Brand and Promotion Execution
Product planograms, POSM, shelf displays, and marketing programs need to be executed consistently across outlets. Manual checking makes it difficult to track compliance and compare performance across stores.
Out-of-Stock and Pricing Issues
Out-of-stock checks, stock taking, and price updates are critical for retail execution. Without real-time reporting, management may not be able to respond quickly to store-level issues.
Solutions
GPS-Verified Daily SiteWalk
Antelope 7 Merchandising App automatically records store arrival time, GPS location, and check-out details. This helps ensure traceable call plan execution and improves field operation transparency.
Mobile Data Capture
Merchandisers can capture product planogram, distribution, pricing, stock level, POSM, promotion execution, photos, videos, questionnaires, and store portfolio information directly through the mobile app.
Own Brand and Competitor Updates
The platform supports both own brand updates and competitor intelligence collection, including competitor pricing, stock levels, promotion types, mechanisms, premium offers, campaign periods, and payment method promotions.
Call Plan Roster and Notifications
Supervisors can assign, track, and adjust merchandizer schedules in one platform. Upon form submission, notifications can be automatically sent to managers for timely follow-up.
Dashboard and Statistical Reports
Antelope 7 Merchandising App provides KPI dashboards, call plan completion tracking, store management records, and auto-generated statistical reports. Data can also be exported for PowerBI-ready trend analysis.
Secure Role-Based Access
Role-based access control and data protection ensure that users can only access information relevant to their responsibilities.
Benefits
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Improve field operation efficiency and reporting accuracy
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Enable real-time visibility on store visits and team performance
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Strengthen call plan execution and supervisor control
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Standardize product, POSM, pricing, stock, and promotion tracking
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Capture own brand and competitor market intelligence in one platform
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Reduce manual consolidation and reporting workload
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Support KPI calculation and management decision-making
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Provide PowerBI-ready data for trend dashboards and business analysis
Solutions Flow